Our Story

Why Dear Varsity Exists

We started Dear Varsity after seeing the same problem again and again.

If you wanted a varsity jacket, you had two choices.

Overpriced “official” versions sold through school
partnerships. Or cheap online versions that looked good in photos but disappointed in real life.

Neither felt right.

We knew quality construction didn’t have to mean inflated pricing. And affordability didn’t have to mean
cutting corners. So in 2019, we built Dear Varsity around a simple idea: premium materials, honest pricing,
zero shortcuts.

Materials First

We use heavyweight melton wool that actually insulates. Genuine leather sleeves with natural grain.
Ribbing that keeps its shape after real wear.

Construction Standards

Double-stitched stress points. Reinforced pockets. Hardware tested before shipping.

Professional Custom Work

Precise embroidery. Proper stitch density. Chenille patches sewn, never glued. Every design approved
before production begins.

Premium materials cost more. Skilled labor costs more. Quality control costs more.

We don’t hide that.

Instead of inflating margins because we can, we price fairly because we plan to be here long-term.

We’re expanding thoughtfully—improving fits, refining styles, improving sustainability, and continuing to
build jackets meant to last.

Quality matters. Honest pricing matters. We deliver both.

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